Grading:
• Final Commercialization Plan Report (Team): 35%
• Final Commercialization Plan Presentation (Indiv): 35%
• Class participation (Indiv): 10%
• Team evaluation of your contribution (Indiv): 20%
Final Report and Presentation: A Product Commercialization Plan
Assume you are making a pitch for a $150k state technology commercialization grant
Content Outline
1. What’s Your Idea & Technology Overview
2. What Problem is it Solving & How Big is the Problem?
3. What is the market for your idea? How would you categorize competing technologies in the market? And, where does your idea fit?
4. Who are your target customers? (i.e. target market) How will you get your product to them?
5. Who are your competitors in this category? What are their strengths & weaknesses?
6. What are your competitive advantages? Why should you be selected instead of the competition?
7. What is your product development plan? From concept, to prototype, to market? What are the steps & what is the time frame? How will you protect your invention & when will you initiate the protection in your product plan?
8. What are your commercialization alternatives? Licensing to a company in this category? Starting a company? Risks vs. Rewards.
9. Conclusion.
Monday, August 23, 2010
Subscribe to:
Posts (Atom)
